• Let’s be real, rejection sucks. Whether it’s in life or in business, no one likes to be rejected. It’s just so personal. Our natural default is to assume we’re being discarded, abandoned and no longer wanted. Ouch. Years ago, I remember helping a customer who was trying to find the right packaging for her bath […]

  • I have to say, it’s been kinda fun. THREADS, the new *conversation* app from Meta that blew into our social world on July 5th, has been fun to explore. Now, I’m someone who admittedly ISN’T on the cusp of all that is new and techy. The fact that I got onto it on the first […]

  • Sometimes, to grow your business, you need to take a step back… As business owners, we easily get caught up in those mundane tasks we need to do to keep our business working. But when you’re in the trenches of your business, day after day, it can be hard to see the bigger picture. But […]

  • So, what exactly is procrastination paralysis? It’s usually when you’re feeling overwhelmed and anxious about starting/finishing tasks, that often results in delays (or even avoidance) of taking any action. It can affect your overall productivity/progress, and even lead to missed opportunities. And yes, increased levels of stress, frustration and guilt are usually included. Sound familiar? […]

  • It’s not you… Has this ever happened to you – a customer comes into your store or booth, looks around for a while and then when you ask them if they have any questions, they say “no thanks” or even a “there’s nothing here for me”?! Ugh. Customer rejection can feel like a gut punch […]

  • You can call me the Queen of Procrastination* *sometimes ;) Some days I’m killing it, getting stuff done, really knocking it out of the park. But then on those “other” days, dang, not even close. So, I wondered why that was, why are some days so damn awesome and others are total duds? Sure, there […]

  • A lightbulb customer is someone who gives you a moment of sudden inspiration or realization. In the early years of Essential Packaging, circa 1995, all of our packaging products came in cases of various quantities. For our first Christmas, we brought in this line of matching gift bags and boxes in assorted holiday patterns. But they […]

  • Ah yes, the early days when you started your small business… For some of you it might’ve been during the pandemic. For others, it’s been a long time, even years. No matter the timeline, think about when you FIRST started… It was pretty exciting, right? Maybe it started as a hobby and then family/friends started […]

  • Real world small business experience is pure gold. Back when my husband and I started our first company, Essential Packaging, small business wasn’t ANYTHING like what it is today. We simply didn’t have the same support and resources that are now easily available almost anywhere. When we started in 1995, you couldn’t Google marketing strategies, […]

  • My weekend at Yellow Point Lodge was a nostalgic experience unlike anything I’ve ever experienced…     A Nostalgic Feel- “Oh, we don’t have room keys”, said the lovely staff person when I was checking in.  No room keys. Ok. This felt a bit like when you used to leave money on your door step […]