• Let’s be real, rejection sucks. Whether it’s in life or in business, no one likes to be rejected. It’s just so personal. Our natural default is to assume we’re being discarded, abandoned and no longer wanted. Ouch. Years ago, I remember helping a customer who was trying to find the right packaging for her bath […]

  • I have to say, it’s been kinda fun. THREADS, the new *conversation* app from Meta that blew into our social world on July 5th, has been fun to explore. Now, I’m someone who admittedly ISN’T on the cusp of all that is new and techy. The fact that I got onto it on the first […]

  • You can call me the Queen of Procrastination* *sometimes ;) Some days I’m killing it, getting stuff done, really knocking it out of the park. But then on those “other” days, dang, not even close. So, I wondered why that was, why are some days so damn awesome and others are total duds? Sure, there […]

  • REST for entrepreneurs. Is that even a thing? I think rest gets a bad rap from us entrepreneurs – we seem to see it as a sign of weakness or some sort of luxury that we simply can’t afford. Do you find that small business life gets to be a bit much some days and […]

  • A lightbulb customer is someone who gives you a moment of sudden inspiration or realization. In the early years of Essential Packaging, circa 1995, all of our packaging products came in cases of various quantities. For our first Christmas, we brought in this line of matching gift bags and boxes in assorted holiday patterns. But they […]

  • Ah yes, the early days when you started your small business… For some of you it might’ve been during the pandemic. For others, it’s been a long time, even years. No matter the timeline, think about when you FIRST started… It was pretty exciting, right? Maybe it started as a hobby and then family/friends started […]

  • Sooooo have you busted out YOUR content calendar and planned out your year yet?! Yes, now’s the time we *should* be planning but chances are you’re like most of us – good intentions but light on the follow through, am I right?! Well, don’t worry if you haven’t because I’ve got something that might help […]

  • Custom branded ribbon is that ‘next level’ luxurious touch that your business can inexpensively add to any product, promotion or gift packaging. It can take a plain white gift box from blah to *OPEN ME* in seconds. And custom branded ribbon is so versatile that you can use on anything – gifts, products, gift baskets, boxes, […]