• Let’s be real, rejection sucks. Whether it’s in life or in business, no one likes to be rejected. It’s just so personal. Our natural default is to assume we’re being discarded, abandoned and no longer wanted. Ouch. Years ago, I remember helping a customer who was trying to find the right packaging for her bath […]

  • A lightbulb customer is someone who gives you a moment of sudden inspiration or realization. In the early years of Essential Packaging, circa 1995, all of our packaging products came in cases of various quantities. For our first Christmas, we brought in this line of matching gift bags and boxes in assorted holiday patterns. But they […]

  • Ah, those slow selling products… If you’re a small business retailer or maker, chances are you’ve got some slow selling products, am I right? Of course you do, we’ve all had them and that’s ok. Slow sellers can happen for a variety of reason including when too many of a particular kind were made or […]

  • Custom branded ribbon is that ‘next level’ luxurious touch that your business can inexpensively add to any product, promotion or gift packaging. It can take a plain white gift box from blah to *OPEN ME* in seconds. And custom branded ribbon is so versatile that you can use on anything – gifts, products, gift baskets, boxes, […]