Essential Packaging

A lightbulb customer is someone who gives you a moment of sudden inspiration or realization. In the early years of Essential Packaging, circa 1995, all of our packaging products came in cases of various quantities. For our first Christmas, we brought in this line of matching gift bags and boxes in assorted holiday patterns. But they […]

Real world small business experience is pure gold. Back when my husband and I started our first company, Essential Packaging, small business wasn’t ANYTHING like what it is today. We simply didn’t have the same support and resources that are now easily available almost anywhere. When we started in 1995, you couldn’t Google marketing strategies, […]

Ah, those slow selling products… If you’re a small business retailer or maker, chances are you’ve got some slow selling products, am I right? Of course you do, we’ve all had them and that’s ok. Slow sellers can happen for a variety of reason including when too many of a particular kind were made or […]

Custom branded ribbon is that ‘next level’ luxurious touch that your business can inexpensively add to any product, promotion or gift packaging. It can take a plain white gift box from blah to *OPEN ME* in seconds. And custom branded ribbon is so versatile that you can use on anything – gifts, products, gift baskets, boxes, […]

What do colours say to your customers? Is it something we entrepreneurs even think about? We usually pick our brand colour when we start our businesses and then we forget about it. Or we randomly use any colours for our socials, emails or website. But the colours you use for your small business (in your […]