• Let’s be real, rejection sucks. Whether it’s in life or in business, no one likes to be rejected. It’s just so personal. Our natural default is to assume we’re being discarded, abandoned and no longer wanted. Ouch. Years ago, I remember helping a customer who was trying to find the right packaging for her bath […]

  • It’s not you… Has this ever happened to you – a customer comes into your store or booth, looks around for a while and then when you ask them if they have any questions, they say “no thanks” or even a “there’s nothing here for me”?! Ugh. Customer rejection can feel like a gut punch […]

  • A lightbulb customer is someone who gives you a moment of sudden inspiration or realization. In the early years of Essential Packaging, circa 1995, all of our packaging products came in cases of various quantities. For our first Christmas, we brought in this line of matching gift bags and boxes in assorted holiday patterns. But they […]