• Let’s be real, rejection sucks. Whether it’s in life or in business, no one likes to be rejected. It’s just so personal. Our natural default is to assume we’re being discarded, abandoned and no longer wanted. Ouch. Years ago, I remember helping a customer who was trying to find the right packaging for her bath […]

  • A lightbulb customer is someone who gives you a moment of sudden inspiration or realization. In the early years of Essential Packaging, circa 1995, all of our packaging products came in cases of various quantities. For our first Christmas, we brought in this line of matching gift bags and boxes in assorted holiday patterns. But they […]

  • My weekend at Yellow Point Lodge was a nostalgic experience unlike anything I’ve ever experienced…     A Nostalgic Feel- “Oh, we don’t have room keys”, said the lovely staff person when I was checking in.  No room keys. Ok. This felt a bit like when you used to leave money on your door step […]