• Ah yes, the early days when you started your small business… For some of you it might’ve been during the pandemic. For others, it’s been a long time, even years. No matter the timeline, think about when you FIRST started… It was pretty exciting, right? Maybe it started as a hobby and then family/friends started […]

  • Real world small business experience is pure gold. Back when my husband and I started our first company, Essential Packaging, small business wasn’t ANYTHING like what it is today. We simply didn’t have the same support and resources that are now easily available almost anywhere. When we started in 1995, you couldn’t Google marketing strategies, […]

  • My weekend at Yellow Point Lodge was a nostalgic experience unlike anything I’ve ever experienced…     A Nostalgic Feel- “Oh, we don’t have room keys”, said the lovely staff person when I was checking in.  No room keys. Ok. This felt a bit like when you used to leave money on your door step […]

  • The future of small business… There was a day last December that just sucked. I was feeling weighed from all these negative things piled on me. Never-ending product shortages, shipping delays, vendor price increases, holiday season stress and a bunch of other stuff had really worn me down on that particular day. In addition to […]

  • Do you remember 3 years ago, where you were when the pandemic hit? Of course you do. We all do. In some ways, it’s hard to believe it’s already been 3 years since the pandemic. Yet it also feels like a lifetime ago… My family and I were at YVR waiting to board our flight […]

  • Sooooo have you busted out YOUR content calendar and planned out your year yet?! Yes, now’s the time we *should* be planning but chances are you’re like most of us – good intentions but light on the follow through, am I right?! Well, don’t worry if you haven’t because I’ve got something that might help […]

  • Ah, those slow selling products… If you’re a small business retailer or maker, chances are you’ve got some slow selling products, am I right? Of course you do, we’ve all had them and that’s ok. Slow sellers can happen for a variety of reason including when too many of a particular kind were made or […]

  • Custom branded ribbon is that ‘next level’ luxurious touch that your business can inexpensively add to any product, promotion or gift packaging. It can take a plain white gift box from blah to *OPEN ME* in seconds. And custom branded ribbon is so versatile that you can use on anything – gifts, products, gift baskets, boxes, […]

  • What do colours say to your customers? Is it something we entrepreneurs even think about? We usually pick our brand colour when we start our businesses and then we forget about it. Or we randomly use any colours for our socials, emails or website. But the colours you use for your small business (in your […]

  • Unless you’ve been living in a cave these last few months, you’ve probably heard of Chat GPT – the powerful assistant you didn’t even know you needed! Just in case you haven’t heard of it, ChatGPT is the amazing artificial intelligence chatbot that’s currently sweeping the nation. It allows you to have an *almost* human-like […]