Think of it as icing and cake.
Packaging is the icing and your products are the cake.
Now what if the cake (your products) was of really good quality but the icing (the packaging) was cheap and of poor quality?
Would YOU want to buy that cake?
Do you think your CUSTOMERS would buy it??
It’s something to think about when considering what kind of packaging you want to put your products in. This is especially true when a “good deal” comes along! Often times these good deals come in the form of really poor quality packaging.
It may be tempting to go cheaper on your packaging to save some money but it may end up costing you in other ways.
You’ve probably spent a considerable amount of time building your brand’s image. It’s taken months or even years to build a co-cohesive product image that tells potential customers what you’re all about.
For example, you might be someone who makes handcrafted jewelry. You’ve created a unique look for your products that’s all your own. You use beautiful quality products so that you can set yourself apart from cheap import jewelry.
Would it makes sense to put your beautiful jewelry into poor quality packaging?
What would that say to your POTENTIAL customers?
Unfortunately, poor quality packaging implies poor quality product and that can seriously hurt your brand’s image.
Poor quality packaging can also hinder a good opportunity to create a lasting impression for a potential customer. Once a customer has seen your product in poor quality packaging, it may be hard to win them back even if you change your packaging. Unfortunately, the impression that they’re left with isn’t a good one.
On the other hand, good quality packaging can ATTRACT a potential customer. This makes a perfect introduction for the customer to see what quality products you have.
To help illustrate the difference between good quality vs. poor quality packaging, we’ve gathered up some photos showing the differences.
These jewelry boxes are an example of a “good deal” that isn’t all that good! Each box is so warped that they can’t even be stacked up straight.
Now what is this saying to potential customers about what’s inside?
The jewelry boxes below are saying something a lot better, wouldn’t you agree?
It’s not just the outside of your packaging either. Consider what the inside looks like too.
What will it look like when your potential customer opens it up?
Will it make your products look their best?
Would your potential customer give this as a gift to someone?
Good quality packaging should look just as good on the inside as it does on the outside.
Your products should fit perfectly inside.
The packaging should provide the perfect presentation to your customer.
To put it simply, good quality packaging will attract more potential customers then poor quality packaging ever will.
You can even take your packaging one step further by custom branding it. Custom branded ribbon, as in the photo above, can increase the perceived value of your product. It can also make it ready to give as a gift, which customer will find beneficial and convenient.
To learn more about custom branding, see our blog post here.
Looking for good quality packaging? Take a look at the Essential Packaging website!